AI Product

WaitJI AI

India's first AI ad marketplace that monetises the idle wait time inside developer tools. A full-stack SaaS platform with publisher SDK, advertiser dashboard, and real-time impression delivery.

AI / MLSaaSNext.jsNode.js

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The challenge

Developer tools, CLIs, build systems, local dev servers, generate large amounts of idle wait time (installs, builds, test runs) that has no monetisation path today. WaitJI's founders needed a way to turn that idle time into ad inventory without disrupting the developer experience, plus a two-sided platform: an SDK publishers could drop into their tools, and a self-serve dashboard advertisers could use to run campaigns.

The solution

QivaLabs designed and built the full-stack platform end to end: a lightweight publisher SDK for embedding ad slots into CLI/wait-time surfaces, a Next.js advertiser dashboard for campaign creation, budget management, and creative upload, and a Node.js backend handling real-time impression delivery, frequency capping, and event tracking. The system was architected for high request volume with low-latency ad serving, since ad calls sit directly in a developer's wait loop.

Technology used

Next.jsNode.jsPostgreSQLRedis (impression/frequency capping)REST API

QivaLabs' role

Full-stack product build, architecture, SDK, dashboard, backend, and launch.

Outcome

WaitJI AI shipped as a standalone product and now operates independently at waitjiai.in, with its own publisher and advertiser onboarding flows live in market.

Launched to market · External product

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